YULIAWAVE is a fashion brand that blends the sensuality and strength of the modern woman. We've crafted a strategy and visual system for it, emphasizing its influence in women's fashion by merging bold aesthetics with freedom of expression. The "Partner in crime" concept symbolizes a supportive companion through spontaneous adventures, expressed in YULIAWAVE's updated image using cryptography inspired by alchemical symbols. This creates a unique sign system, a secret language for direct brand communication. The visual representation mixes signs, shapes, and colors, balancing freedom and monumentality, mystique and elegance.
#shukadesign 2023
Creative Strategy Director → Anastasia Butrym
Creative Director → Ivan Velichko
Senior Design Director → Dasha Zudina
Designers → Dina Issayeva, Anna Esedullaeva
Motion Design Director → Dmitry Kozlyaev
Motion Designer → Anton Gremyakov
Client Service Director → Maria Orlova
Project Manager → Anna Eremina
Head of Content → Vasily Kolesnik
Lead Content Producer → Katerina Shcherbakova
CoFo Gothic typeface → Maria Doreuli for Contrast Foundry
Photographer → Olga Pogorelova
Retouch → Paragon Studio
designed by shuka ®
© all rights reserved
© all rights reserved
